Get To Know Us
Beyond The Product
Who We Are
Professionals using research and science to create tools that help kids grow into capable adults.
Why We Do It
Because kids deserve support that feels natural, and grown-ups deserve guidance that feels doable.
What We Believe
Childhood is full of big lessons. We make talking about the overwhelming ones — emotions, problem-solving, empathy, gratitude — easier.
Powered by Play
It’s more than our tagline, it’s the way we build everything.
Simple. Thoughtful. Research-informed.
Tools made to grow with children, not test them.
The Values We Stand By
Empathy
We see the world through kids’ eyes. Our tools make emotional expression and communication simpler, gentler, and more natural for them.
Growth
We nurture the skills that last a lifetime. Every product we make is designed to build resilience, confidence, empathy, and stronger relationships.
Playfulness
Play is our language. We turn big concepts, from emotions to boundaries, into engaging and memorable experiences that kids actually enjoy.
Our Story
Soothe Factory took shape while working closely with children in therapy sessions. I noticed a recurring challenge: many kids struggle to identify their feelings, understand them, and cope with intense ones healthily. Without knowledge on how to express themselves or debrief, these emotions often get stuck, leaving children frustrated, anxious, or, in some cases, acting out aggressively.
At the time, there weren’t suitable tools that made emotional exploration natural or engaging for children. This led me to create my own - printing emotion cards, making puzzles, and designing interactive materials that could be used directly in therapy sessions. That hands-on experience sparked a bigger idea: why not design full games and playful tools that make learning about emotions both natural and fun?
Hence, Soothe Factory was founded to create tools for therapists, counselors, and parents that empower children to navigate their emotions, express themselves with confidence, and grow in a safe, playful environment. Through imaginative play and interactive challenges, children can freely explore their feelings, build emotional awareness, and develop essential skills such as setting boundaries and understanding body safety.
