Who We Are
Professionals using research and science to create tools that help kids grow into capable adults.
What We Believe
We believe that childhood is full of big lessons. We make talking about the overwhelming ones — emotions, problem-solving, empathy, gratitude — easier.
Why We Do It
Because kids deserve support that feels natural, and grown-ups deserve guidance that feels doable.
Powered by play.
Powered by play.
It’s more than our tagline, it’s the way we build everything!
Simple. Thoughtful. Research-informed.
Tools made to grow with children, not test them.
What We Stand By
Empathy
We see the world through kids’ eyes. Our tools make emotional expression and communication simpler, gentler, and more natural for them.
Playfulness
Play is our language. We turn big concepts, from emotions to boundaries, into engaging and memorable experiences that kids actually enjoy.
Growth
We nurture the skills that last a lifetime. Every product we make is designed to build resilience, confidence, empathy, and stronger relationships.
Our Story
Soothe Factory took shape while working closely with children in therapy sessions. I noticed a recurring challenge: many kids struggle to identify their feelings, understand them, and cope with intense ones healthily...